Our products represent the lifestyle in the South Pacific. Pristine environment, a bounty of fresh and natural ingredients, and traditions that have been in place for centuries - all utilised in a healthy way of living that comes so integrated in our Fijian culture.
Community development and giving back to our local community is a huge part of what we do. We believe in handmade rather than the use of automated machines. Besides machines don't smile.
Wildcrafted botanical ingredients like seed oils reduce energy-dependent irrigation and fertilization, lowering carbon impact. Wildcrafting involves sustainable harvesting from plants' natural habitats, taking only fruit, flowers, or branches, while leaving the living plant. Careful removal ensures a continued supply.
Founded by mother-daughter duo Gaëtane and Andrée Austin in 1996, Pure Fiji is a family business and every employee is a part of our extended family. Wild ingredients and the spirit of the Fijian people infuse our products and the results are evident in the positive impact our products have on your skin and the community that sustains our business.
We use the finest quality plant oils and extracts in every formulation, carefully avoiding common allergens to ensure our products are suitable for even the most sensitive skin. However, individuals with serious skin conditions or concerns should consult their GP or dermatologist before using any new product.
We prioritize organically produced materials whenever possible.
Rest assured, we do not test our products on animals.
All Pure Fiji bottles are made from PET grade 2 recyclable material. Glass or metal packaging is used where appropriate.
From the tropical isles of Fiji, an ancient blend of powerful plant actives and exotic seed oils meet the latest dermatological revelations to produce phenomenal targeted skin care solutions.
Pure Fiji’s secret is a balanced blend of exotic drift seed oils which include virgin Coconut oil, Dilo oil, Sikeci oil and Macadamia seed oil and recent edition Moringa oil. These organic oils are cold-pressed at source, using unique methods developed by Pure Fiji which retain the integrity and molecular structure of the oil.
Pure Fiji initiated the handmade paper project in Fiji to provide an income to villagers in isolated regions. Beautiful handmade paper is made from cellulose found in plant fibre, which is literally beaten to a pulp and dispersed in water. This fibre, the main ingredient of paper, is sourced in different forms from bark, leaf, and grass of local plants and trees. Pure Fiji uses the paper for packaging soaps and in the production of exquisite stationery items.
Pure Fiji’s paper-making project is almost entirely run by the women of these rural communities, empowering them in ways they have never experienced before.
Along with training in paper making, we provide these women with some basic, essential business training. The women then took it upon themselves to organise production shifts so that while one group made paper they knew that their children, homes, and gardens were being taken care of.
Today, paper making is the major income earner for the village. With the income earned the village has been able to expand their paper-making facilities with a new drying house and generator, and create an ongoing fund for improving the equipment used in making paper.
Now the papermakers can also afford school fees and have made improvements to the local primary school. Additional classrooms and a library have been built for a secondary school - which means 150 children from the paper-making village and neighbouring villages have access to higher education.
Perhaps the greatest long-term goal the paper-making community has recently achieved is the building and setting up of a village store. This is complete with a refrigerator and deep freezer that are powered by a generator also purchased by the women. The store brings in additional income from trade with surrounding villages and the benefit of being able to preserve meat and other produce.